Search engine giant Google will give a miss to the Mobile World Congress. The company has announced that it will not participate in-person in the event this year. With this, Google joins a league of leading tech firms that have decided to stay away from MWC 2021. The list includes tech giants like Nokia, Sony, Ericsson, and Oracle. The Mobile World Congress is an annual conference. It is dedicated to the global smartphone industry. Google in a statement said that it decided not to attend the event due to pandemic. The coronavirus-induced travel restrictions and other related protocols are behind Google’s decision. This means that Google will not exhibit at the MWC this year.
The statement added that Google will continue to collaborate closely with GSMA. It vowed to support partners for new opportunities. The company expressed hope that the situation will become normal before the next year’s exhibition. Google said that it is looking forward to exhibiting at next year’s edition. The MWC 2021 will be held in Barcelona. This year’s exhibition will start on June 28 and end on July 1. The event gives a chance to industry players to gather at a common place to make new connections. It is touted to be the world’s biggest mobile exhibition and connectivity show. The GSMA organizes MWC every year. The GSMA represents mobile operators worldwide. It brings 750 operators and 400 companies together.
Earlier in February, the GSMA announced that it will go ahead with the event with physical participation. It said that Covid-19 protocols and precautions will be followed during the show. Google’s decision to skip MCW 2021 comes at a time when Covid-19 cases once again rise globally. The event sees participation by more than 100,000 people across from the world. Companies engaged in manufacturing smartphones use the event to exhibit their upcoming models or devices. In 2020, MWC was called off due to the pandemic. Tech companies then resorted to virtual means to launch their products. MWC’s cancellation in 2020 resulted in massive financial loss.