Popular photo-sharing platform Instagram could soon allow sharing posts from its desktop browser. The Facebook-owned company doesn’t support posting photos and videos from the desktop. It, however, has support to post from the mobile website. The company announced that its product team is working on introducing support to allow users to post from their computers. Instagram’s noted that many people access the platform from their computer. The new support will bring such users on par with the app and mobile website users. The feature is still under the development phase with limited users. Instagram said that the new ability will improve the experience of desktop users.
Instagram is testing with a new button in the browser to enable the feature. It will add a new ‘plus’ sign. The sign will be added to the icon tray. It can be accessed on the top right of the browser. The new ‘plus’ icon has been made live for users with whom Instagram is testing the new feature. By clicking on the new sign, users can create posts. The post will be visible in the main feed. The company is believed to have observed that desktop experience cannibalizes engagement time from apps. The new support is Instagram’s most recent sign of life for its browser. Notably, Instagram had in 2017 added support to view Stories on desktop. It allowed users to send direct messaging via the desktop browser in late 2020.
The company said that people using both interfaces — desktop and app, appear to spend more time on each interface than users who exclusively use a single interface. Meanwhile, Instagram is believed to be testing a new feature to allow the suggested posts in the main feed for the iOS app. Currently, users only can see suggested posts when they scroll through the entire feed. But the new feature will move Suggested Posts into the main feed. It will also intersperse them with posts shared by users’ friends.