Software giant Adobe is looking to enhance its video capabilities. It has now acquired Frame.io. Adobe has signed a deal to take over the cloud-based video collaboration firm. Adobe will pay USD 1.25 billion as a part of the deal. The company allows streamlining the video production method. It provides cloud-first workflows. It is mainly helpful to video editors.

Notably, there are more than a million users across sectors in the world who are involved in video production. Adobe said that the deal will help it to focus on cloud-native workflow. Frame.io’s customer-oriented team will join Adobe. Frame.io will bring a new level of creativity for all in video collaboration.

Adobe said that the deal will power the video editing process. Adobe is a leader in the industry. It offers creative software. It includes Premiere Pro and more. It also offers various video editing products. The deal will mostly benefit video editors and producers. Frame.io said that its customers and partners will also be benefitted from the deal. The plug-ins and third-party support will usher the users into a new era of creativity.

Adobe has been working for collaboration among all stakeholders for a long. The company expects that the deal will let the company see a rise in third-party applications. Frame.io allows uploading and access of footage in real-time. This removes the inefficiencies of video workflows.

Notably, digital collaboration is touted to be the next foundation of creativity. The two companies share a common vision for video creation and collaboration. The deal will strengthen video production companies. It will drive innovation. The deal is expected to be closed by the end of this year. Until the acquisition deal is sealed, both Adobe and Frame.io will work independently.

Frame.io was founded in 2014. It is based in New York. The company has more than 250 employees. It gained famed for being a collaboration platform that unified media assets and drives creativity in a friendly manner.